End of an Era

It is with a tremendous amount of sadness that I write this letter. After 5 years of serving the Victoria area DM & Company will be closing its doors on January 31, 2018.

Whenever a business closes, there is always much speculation as to what went wrong. The staff and I feel it is important for all of you to understand the circumstances under which this decision was made. With the ever increasing costs of being a “downtown salon” our business model is not sustainable for this location. It’s simply a numbers game.

Over the past 5 years, DM & Company has maintained an excellent reputation in the community for outstanding and reliable service. Our wish is for the reputation to remain intact after the salon is gone.

We have had the pleasure of working with some of the most amazing and talented stylists in the area. They have not only been co-workers, but the best of friends as well. The DM & Company staff have always acted as a TEAM in every sense of the word. I have seen new stylists blossom into true professionals under the guidance and education of the more experienced team members and witnessed the most outstanding customer service possible by everyone on this team.

What happens now? Your stylist will be contacting you with their new contact information. As they find their new salons, we will be posting their contact information on the DM & Company FaceBook page and on our website dmandcompany.ca in hopes of making this transition as easy as possible for all of us.

Everyone will continue working their regularly scheduled hours through the Christmas season and up to January 31.

Thank you again for all of your support and friendship. We’ve had many, many good laughs over the years and shared the best memories.

-Dwane Cocking